The topflight football division in the country has received a major boost ahead of the 2020/21 season kickoff with incoming managers, Football Kenya Federation (FKF), inking a 7-year broadcasting deal with digital TV satellite providers Startimes.
The monumental deal, which will see the Chinese owned broadcaster also televise both the men and women senior national team matches as well as 30 games from the National Super League (NSL), has received praise across football circles in the country with Mathare United CEO Jecton Obure becoming the latest to share his sentiments on the major partnership that comes more than three years after Dstv acrimoniously ended its 10-year association with the Premier League.
“It is very positive. A step in the right direction. A face lift for our league which has endured a difficult three or four years since the last major TV deal,” Obure is quoted saying on a post shared on Mathare United’s social media handles.
“Also aside from the monies that the clubs will earn directly from this, the deal will play a huge role in placing clubs at a vantage position to appeal to the cooperate market and get investors to come in with sponsorship deals.
“A televised league will also appeal to scouts. So it is a win-win on all fronts and as Mathare United we are more than welcoming to it.”
In a post shared on his social media handles, FKF President Nick Mwendwa confirmed that Startimes will part with KES 119m (USD 1.1m) annually with the monies to be shared by the PL and NSL clubs as well as the senior national teams.
PL clubs will receive the lion’s share of this sum as it is believed that the league will have at least 100 of its matches per season televised.
The Startimes deal comes two months after FKF announced that Nigerian betting firm BetKing will be the topflight’s new title sponsors for the next five years. The deal is worth KES 1.2b with all 18 clubs in the division each entitled to KES 8m per season.